Modern Volvo is not a competitor to the Germans and Japanese.

Volvo /Volvo company retains the leadership of car sales in the premium segment, such a demand for Swedish cars allowed the company Volvo to get ahead of Japanese and German premium brands. Back in Soviet times, cars Volvo allowed a person to feel at the highest step of social prestige, thanks to such a car, “Obdepovsky” citizen could then feel European comfort and a high degree of security.